The Colts and the Saints will suit up for one of the most exciting events of the year: the Super Bowl.

And there are many fans who plan to watch the game, but they are far outnumbered by the people who plan to watch the commercial breaks than the game itself.

All across the nation, people plan parties, buy enormous amounts of food and certain game day beverages, slip into their oversized La-Z Boy and prepare for a day full of entertainment, but not football.

I, myself, am to blame.

Neither the Saints nor the Colts are anywhere near my ideal pick for Super Bowl XLIV, even if this is the first time in over a decade that the number one seeds are meeting in the Super Bowl.

And no matter how much each team deserved to make it to the big game, I’m honestly not that interested.

So I have no choice but to follow millions of others across the country in watching what is most likely going to be a mediocre game and to enjoy what the sponsors bring to the event—commercials.

Billions of dollars are spent on a 30-second commercial during the Super Bowl. Billions, which could be spent much more responsibly, are wasted on a company’s half-minute of glory. 

I plan on being bombarded with beer commercials and, between those, advertisements for cars that I can’t even come close to affording. And, oh yeah, did I mention beer commercials?

Although your beer commercials are quite hilarious, most of the people who actually understand the highly innuendo-filled advertisements are people under the age of 21.

While I’m sure there will be plenty of pro-Haiti help that will come out of this year’s Super Bowl, the real point of the game itself is lost.

How many people can remember the last four Super Bowl winners?

Not me.

Very few people can remember the winners.

Now, how many people can remember the funniest commercials from a few years ago?

I certainly do. Even farther back than a few years. I remember that “Wazzzzuuuuup?!?!?” commercial in 2000 and before that the “Doo be, doo be doo” one with the penguins. But last year’s MVP? Not a clue.

The Super Bowl has turned into a comedy club for couch surfers and lackluster fans whose teams didn’t make it.

Nowhere else will you find this much sponsorship money: not the World Series, not the Final Four, not even the Olympics. 

The solution?

Just enjoy the billion-dollar commercials that make up the Super Bowl, because they are not going away anytime soon.