The 2010 South by Southwest Festival is only weeks away, and this year’s schedule features more than 2,200 events. Luckily, The Social Collective has released my.SXSW, an iPhone application to help you get the most out of the experience by keeping track of scheduling and events. The Social Collective is an organization that helps festival and conference hosts build, customize and manage social networking sites that support and promote their event.

The application features the full SXSW schedule with all performances, films and conferences. It also includes an interactive map—with driving and walking directions—and updated news feeds loaded with information on this year’s events.

My.SXSW also includes My Card, a portion of the application that acts as a social networking tool. You can enter your e-mail or other social networking information and exchange information with anyone who also has the application on their phone.

Since SXSW has so many events jam-packed into nine days, one of the biggest complaints from frequent attendees was that they missed events, because they didn’t know the times and places of performances. Also, each day has several events that begin at the same time. My.SXSW helps you customize your own schedule on your phone ahead of time and avoid any confusion.

After paying the price of this year’s ticket fee, which range from $325 to $1,225, SXSW-goers will be relieved to find that this application is free for all iPhone users. After registering with SXSW and downloading the application, you can log in and see all of your customized information. There’s no word yet on whether or not the application will be available for Blackberry or other smart phones, but there’s always next year.