God blessed Texas with lots of things, including bluebonnets, George Strait, Matthew McConaughey and good ol’ Whataburger.

Established in Corpus Christi, Texas in 1950, Whataburger represents everything people love about the Lone Star State. Whataburger is the place to be on a Friday night after a high-school football game. Whether you made the game-winning touchdown, marched with the band at halftime or cheered from the sidelines, Whataburger is a big part of small town greatness.

Whataburger is the place to be after a late night out with friends as a way to keep the night alive. Whataburger is the place to be in the middle of the night when you need a break from a long intrastate drive.

Most importantly, Whataburger is the place to be when you arrive to Texas – whether it be your college city or home town. Although it’s not the only fast-food restaurant that is open 24/7, it’s the only one that feels like it’s made with love. The A.1. Thick & Hearty Burger, Honey BBQ Chicken Strip Sandwich, Patty Melt and Honey Butter Chicken Biscuit are all gifts from above.

The menu in general is more versatile than P. Terry’s or other burger shacks with features that include savory cinnamon rolls and sweet milkshakes. And the breakfast menu is in full throttle from 11 p.m. to 11 a.m. Whataburger is also known for promoting education and organizing many charity events throughout the year, where customers have their names decorated on the wall for donating.

It’s no secret that other fast-food chains like In-N-Out Burger think they can compete with the Texas staple. But they are deeply mistaken, as so many memes point out. And regarding social media, the Whataburger Twitter account is just as memorable as the food.

From portrait pictures of food to Whataburger-themed promposals, the marketing team at Whataburger does an amazing job. How many fast-food chains can say they have their own ketchup brand available in stores? Or pancake mix?

And let’s not forget the iconic order numbers. I don’t know why people steal them, but we do. It’s a thing. Whether you’re stealing your jersey number or lucky number, it’s part of the Whataburger tradition.

My freshman year, a friend of mine from Louisiana decorated his dorm room with about 25 Whataburger numbers. Bottom line, the food, social media tactics and lasting traditions are not overrated. And the big orange W under the Texas sky is something special.