It is only October, and Christmas commercials are already popping up in between different television shows. Though Christmas is a beautiful holiday full of countless traditions and songs that are hard to not to sing along to, what some people have failed to realize is…it is not even Halloween yet.

Recently, it seems that every holiday gets lost in the shuffle with preparing for the next one. As soon as Christmas ends, it is not rare to see Valentine’s Day stuff already put up in stores in early January. Not only are people not thinking about buying Valentine’s sweethearts yet, but it also looks a little ridiculous to walk into HEB and already see a hundred balloons.

The same goes for other holidays like Halloween, St. Patrick’s Day and even the Fourth of July. It is normal to see decorations or items for those holidays in stores a month or two before they begin.

However, preparing for the Christmas seasons seems to be like preparing for the Olympics. Each year, Christmas commercials start popping up earlier and earlier. Even Black Friday has turned into Black Thursday, with stores starting to open up at 10:00 p.m. on Thanksgiving night, instead of midnight. People begin shopping for Christmas with turkey still digesting in their stomach.

It makes sense that advertisers and stores would spend most of their time on the Christmas season. It is the holiday that people are going to spend the most money on gifts, decorations and food. And preparing for the Christmas season actually takes work. Most people do not buy anything for Valentine’s Day, until the day of. Same goes for other smaller holidays like St. Patrick’s Day, New Year’s or the Fourth of July. Those only take a few small preparations.

However, Christmas is when people pull out all the stops– decorating their house with crazy lights, creating an elaborate Christmas dinner and buying a hundred toys for their children. But the magic of the holiday overcomes the consumerism. If someone is an overachiever when it comes to Christmas, chances are they don not need early commercials to remind them to begin shopping for it. They will not have to suffer Santa commercials during Halloween.

Commercials should, at the earliest, start playing after the Halloween season has ended. That way, each holiday gets its chance to be celebrated fully, without the presence of another one overshadowing it.

Christmas will always reign over all the other holidays, requiring the most advertisements and time. However, rushing commercials out only makes Christmas seem annoying instead of making people want to go out and shop for it.