SXSW Interactive: Grumpy Cat
Braving strong winds and rain to wait in line for an event are the signs of a true fan. This was the situation that Grumpy Cat fans faced in attending the Mashable party event at SXSW.
Pete Cashmore founded the interactive website Mashable in 2005. The website is a major source for interactive news, information, and resources from websites such as YouTube, Twitter, Facebook, and Memes.
The party event took place in the Mashable House Tent at SXSW and was dedicated to popular memes. An internet meme is a virally transmitted cultural symbol or social idea. Among those invited were Scumbag Steve, the creator of Nyan Cat and Grumpy Cat.
Fans stood in the rain in a line that stretched for several blocks for the chance to meet Grumpy Cat up close and to take pictures with her.
News crews from BBC America, TMZ, CBS, and CNN all caught onto the Grumpy Cat phenomenon and sought interviews with Grumpy Cat and her owner.
While Grumpy Cat may not be the typical interactive exhibit, it was definitely one of the most popular.