Free parties make it possible to do SXSW on the cheap
For those who aren’t lucky enough to have the badge or the wristband for SXSW, there are still plenty of opportunities to see great bands throughout the festival.
During the last few years, free day shows put on by different organizations and media outlets have become just as much a part of the festival as the evening showcases that only badge holders and wristband wearers can attend. This year, there are several day shows with amazing lineups slated to hit Austin throughout the week. Here are some of the best that have been announced so far:
eMusic Day Party
March 16th | The Beauty Bar at noon
The indie friendly download store eMusic will highlight its day party with a solid lineup featuring one of the biggest names in the genre over the last couple of years. In anticipation of its new album, Belong, The Pains of Being Pure At Heart will headline the party with its catchy brand of noise-infused twee-pop. Joining the band will be Obits, comprised of former members of Hot Snakes, Drive Like Jehu and Edsel, as well as the garage inspired raucous of Ty Segall, and JEFF The Brotherhood.
This day show is shaping up to be one that will give festivalgoers a loud start to their SXSW experience, so be sure to bring earplugs and an open mind.
The Personal MBA: Pitchfork #Offline
March 17-18 | Each Side Drive-In at noon
While the ubiquity of their influence is often a point of contention, the people at Pitchfork know how to get great bands to play their day parties. Thursday’s lineup includes the fresh faced power-poppers of Chicago’s Smith Westers and J Mascis of Dinosaur Jr. fame, as well as the hippie-era vibes of San Fransisco’s The Fresh and Onlys. Friday is the day to be at the East Side Drive-In, as the chillwaver-that-could, Toro y Moi, headline that day.
Friday’s lineup also includes the always astounding Owen Pallett, the group of UK upstarts Yuck, the exuberant beats of Baths, and the pop-genius of Diamond Rings. Friday’s show will also be webcast live, so attendees can have video evidence years later when they say, “I was there!”
Windish Agency’s Austin Day Party
March 18 | Emo’s at noon
Competing with Pitchfork will be the ultra-impressive lineup that public relations firm The Windish Agency has assembled for its day party. In addition to proven successes Toro y Moi and the UK’s Friendly Fires, the lineup features several bands that have already received the attention of major labels, including Foster the People (who have already been compared to MGMT) and Cults, a group recently signed with Columbia Records.
However, the two biggest reasons to add this party to your list are performances by Braids and Twin Shadow.
The beautiful soundscapes of Braids are exclaimed by the heavenly voice of lead singer Raphaelle Standell-Preston, whose voice is one of the main reasons their debut, Native Speaker, is one of the boldest statements by a new band in 2011. Meanwhile, George Lewis Jr. of Twin Shadow managed to single-handedly improve on the ‘80s template with last year’s Forget, and his live full band set-up should have no trouble bringing that experience to life.